According to Windows Central, Blizzard President Joanna Faris stated in published internal emails that the studio ended fiscal 2026 as the most profitable within the Xbox Studios division. Furthermore, the previous year was the third-highest total revenue in Blizzard history.
Key Achievements:
- Diablo 4: Lord of Hatred – delivered strong results.
- Overwatch – achieved its best quarterly results since 2022.
In her emails, Faris also emphasized the importance of the upcoming BlizzCon 2026, which will take place on September 12. The event is intended to showcase the studio's current achievements and set the tone for future development – according to the president, it will be a "springboard into the future."
Alongside these successes are contradictory actions: Blizzard is actively working to shut down World of Warcraft fan servers. For example, the Turtle WoW server has already been shut down, and an official complaint has been sent to the developers of Project Ascension.
This duality—strong commercial results with a tough stance on informal community initiatives—shows how differently a studio can interact with an audience: through scale
