At San Diego Comic-Con, Hasbro unveiled a collectible Lara Croft figure as part of the G.I. Joe Classified Series. The release is timed to coincide with the massive "Tomb Raider 30" anniversary campaign, celebrating the iconic heroine's 30th anniversary.
The figure is set to go on sale in the fall of 2026 for $45. Its packaging design pays homage to the classic retro blister packs of G.I. Joe toys from the 1980s and 90s. It comes with an extensive set of accessories: dual pistols, a backpack, climbing axes, a bow with arrows and a quiver, a grappling hook, an ancient dagger, as well as interchangeable hands and an alternate head sculpt featuring a headset.
The "Tomb Raider 30" anniversary program will run throughout the year. Crystal Dynamics, together with partners from the fashion, gaming, and comics industries, is preparing a series of commemorative releases—ranging from themed apparel and card games to stylized PC peripherals.
