WWE continues to strengthen its position in the interactive entertainment industry. The organization recently applied for three new brand names: "WWE Lock It In", "WWE Championship Gold" and "WWE Scratchcard".
According to the documents, brands cover a wide range of areas: from mobile and computer games to interactive software and even slot machines. Although trademark registration is not a direct announcement of a specific product, it is a clear signal that WWE plans to expand its presence in the gaming market.
In parallel, the company registered the AWA (American Wrestling Association) brand in the games category. Given that WWE owns the archives of a legendary organization, fans are already building theories about the possible emergence of classic content in future projects.
Recall that WWE is now actively developing a mobile direction, including the announced game WWE Generations: Eras Collide. And for those who want to take stock of the series' current success, free access to WWE 2K26 is being offered this weekend in honor of SummerSlam.
